|ust when the game seemed to be at its strongest Storm emerged from the cracked pavement and the ignorant streets of Rochester, NY. Storm born as Lamar Bullock has been Rochester’s best-kept secret for the past 24 years. Storm’s early years were spent in a climate submerged in the infamous gang wars of the 1990’s. While just barely keeping his head above water and in the books, Storm never expected for his life to do a 360°. As he states in one of his many flows “I did a 360 in about 365”, days that is. It was the summer of 02’ that storm first grab a pencil and a notepad to record his first single “Cop a Yacht”. Even then being a rap artist didn’t cross his mind as a future hustle.
While attending Nazareth College studying marketing, Storm continued to perfect his God given talent of writing. During this time he took on the name Storm, due to his ability to capture the attention of anyone or anything passing. It paid off during fall semester where he met Main Road Entertainment’s CEO Rayan Collins. It wasn’t long before Mr. Collins heard this college kid with raw talent and a stars mentality. After a brief meeting there was no question Main Road had found their game breaker. Despite school being his main focus, storm dropped his first mixtape “loaded bases” March of 04’ and hasn’t looked back since. Leaving school after his junior semester of college to pursue rapping full wasn't ideal of his parents.
Though is his first LP was full with flashy rhymes and serious hooks; distribution efforts were delayed due to lack of finances. Discourage by the lack of effort put into his first LP, Storm depended on his marketing background. As any artist with limited funds, Storm sold cd’s out the trunk of his Acura Legend. On one of his few appearances at the club; Storm slid his new single “What I walk like” to DJ Big Reg. While Storm mingled with some of the hoods finest he heard a familiar voice grace the speakers. Continuing business as usual he slightly grin knowing his career was headed towards the Main Road. He hit Black Dog Studio with money on his mind and recorded two albums worth of material. His music represents the reality of life growing up in Rochester, NY.
Becoming a father at the age of 18 forced Storm to work twice as hard to give his daughter Kemari the life he never had. In addition to his 9 to 5 Storm spends countless hours creating and producing music for himself as well as other upcoming artist. His music also showcases that life isn’t always a complete struggle. As Storm explains, “even though life in the hood may be tough at times, we all work extremely hard to find that path to success. With that being said; Storm doesn’t hesitate to let his many listeners know that he has came up and will stay up. Storm is the true meaning of an “Ultimate Hustla”, even when ends have failed to meet you can still catch this dude looking fly.